Hey, I'm Aitana, product designer, visual thinker, problem solver.
I’m a product designer with a graphic design soul. I started out in advertising and brand strategy, where I learned to think about people, positioning, and how design works in the real world. Over time, that naturally pulled me closer to product, first through brand and growth design, and eventually into end-to-end product experiences.
What makes me different
I design digital products that balance UX, UI, and strategy, aiming to make things useful, beautiful, and easy to use.
My background is in branding and marketing, so I naturally think beyond the interface itself. I care about the flow and the system behind it, but also about how a product is presented, understood, and remembered.
So when I design a subscription flow, I’m also thinking about the journey that brought someone there. When I design an interface, I’m thinking about the brand and tone around it. And when I ship a feature, I’m thinking about whether it creates enough value for people to come back to it.
How I work
Competencies
What I bring to the table
Product Design
Designing end-to-end product experiences across web and mobile. UX, UI, user flows, prototyping, and design systems. I work with Product Managers, engineers, and growth teams from problem definition through to shipped feature, balancing user needs with business goals at every step.
Brand & Visual Design
Building visual systems that work across product, marketing, and communication. Brand identity, art direction, and campaign design, with a focus on consistency and clarity. I treat the visual layer as part of the product, not as decoration on top of it.
Growth & Marketing Design
Designing for activation, retention, and conversion. Subscription flows, onboarding, lifecycle messaging, paid acquisition campaigns, and A/B testing. The work that decides whether someone signs up, stays, and comes back, not just whether they like the first impression.
AI & Prototyping
Using AI tools to widen creative exploration, prototype faster, and produce more directional variants in less time. From image generation to interface prototyping, I integrate AI where it helps move work forward, without losing craft or judgment.
Outside of work
Outside of work, I’m usually on the move — hiking, traveling, or spending time in nature. I like being active and exploring new places, partly because it keeps me energized, and partly because it helps me reset my perspective.
Being outdoors and in motion influences how I design: I notice patterns, rhythms, and small details that often make their way back into my work. Curiosity doesn’t really switch off — it just shows up in different environments.